A look at my work and the challenges that have shaped my decisions.
Founder, CEO, Designer
LevelBetter builds mobile-first, gamified learning for digital natives. We bring hyper-engaging game mechanics to digital learning to help education compete in the attention economy.
Founder, CEO, Designer, Content Developer
LevelBetter’s first product, True Wine, transforms how people learn about wine. It is a fun, convenient, accessible alternative to traditional wine education.
Founder, Videographer, Designer, Marketer
Oui C’est is my video marketing agency that produces product and experience videos along with online advertising campaigns to help businesses find more customers online.
Founder, Writer, Designer, Instructor
My passion project. Teaching sailing fundamentals online and connecting beginners with a network of mentors and organizations to help them get out on the water.
Role: Product Marketing & Design
Codecademy had developed a new 8-week online intensive but hadn’t established key components of the purchase funnel. I worked with multiple teams to build each level of a cohesive buying experience for use in all future course releases.
Role: Designer & Product Marketer
Codecademy was exhausting its email list and needed a sustainable source of enrollments to its Intensive programs. We ran a design sprint to discover a solution.
When I first joined Codecademy, there was no marketing department. I developed a visual system and copy guidelines that, with ongoing creative direction, helped the company invest heavily in marketing.
The Gone App
I performed a full redesign of Gone’s iOS interface and marketing site to improve user experiences, create a trustworthy brand, and support the growth team’s objectives.
Gone SMS lets users complete the entire Gone selling process via a text message conversation with our expert selling team.
Since my earliest design gigs with artists at Berklee College of Music, my career has revolved around developing great products and authentic growth strategies in concert.